23 Sep FURNITURE OF THE SEVENTIES IN MAGAZINES

Perhaps you have happened to come across some furniture magazines from the 70s. If you have, you will probably have been struck by the topicality of the pages and services offered, and you will have continued to leaf through them with curiosity and pleasure.

Not only the graphics of those years were characterized by such original and linear shapes and colors that still surprise us today, but the pages present the interiors of wonderful houses, where every object is an absolute protagonist.

DOMUS, the most influential architecture and design magazine in the world, in July 1976 sees Cesare Maria Casati working alongside Gio Ponti as managing director. Among the columns that characterize this period are the “Memoires of whipped cream”, a travel diary of Ettore Sottsass, and the “Letters” to the world of art by Pierre Restany. The magazine becomes international, until it assumes its current bilingual structure, Italian and English. In December 1978 Domus celebrated its 50th anniversary with an exhibition at the Palazzo delle Stelline in Milan. In those same post-68 years, ABITARE magazine passes from offset to rotogravure printing, that is, it passes from medium circulation to large circulation and is the first in Italy to pass a monthly specialized in interior architecture and design to the field. of great communication, with a more open and lively layout also at the service of the great non-specialist photographic reportage.

Since 1970, radical design has found ample space in the pages of the CASABELLA magazine, directed by Alessandro Mendini who adheres to the movement. In 1976 the magazine changed publisher, passing to the Electa Publishing Group, and was directed by Tomás Maldonado.